The Austrade administered Export Market Development Grant (EMDG) scheme is open for applications for the 2014-15 grant year.
The EMDG scheme supports a wide range of industry sectors and products including inbound tourism (for example accommodation, passenger transport, tours a conference or event), the export of intellectual property and know-how outside of Australia and the more traditional exporting of products and services.
To be eligible, the business must have:
- Income of not more than $50 million in the grant year
- Incurred at least $15,000 of eligible export expenses under the scheme (noting first time applicants can combine two years of expenses)
- Principal status for the export business
- Exporting to eligible jurisdictions (currently the North Korea, Iran and New Zealand are not eligible).
The scheme reimburses up to 50% of eligible export promotion expenses above $5,000 provided that the total expenses are at least $15,000 and businesses may apply for up to 8 grants.
Eligible promotional expenses fall into nine categories:
- Reasonable costs of having overseas representatives act for you (maximum of $200,000)
- Costs of engaging arm’s length marketing consultants to undertake export market research or marketing activities (maximum of $50,000)
- Marketing visits including airfares, transfers, departure taxes and an allowance of $300 per day to address accommodation and living expenses
- Communications associated with promoting your product
- Costs associated with providing free samples of the product you are promoting
- Costs to participate in trade fairs, seminars, in-store promotions including entry fees, stand rental charges and freight of product
- Costs of producing promotional literature and advertising
- Costs associated with bringing non-resident overseas potential buyers to assess export opportunity (maximum $7,500 per buyer visit, $45,000 per application)
- Costs paid to third parties associated with registering intellectual property rights and insurance premiums paid for possible infringement outside of Australia.
If you have incurred marketing or sales expenses in markets outside Australia with the intent to or in support of export, you may qualify for an Export Market Development Grant. Register for a complimentary grant eligibility assessment, contact your usual Hanrick Curran Adviser or call 07 3218 3900 and ask for Jamie Towers.
Please note that this publication is intended to provide a general summary and should not be relied upon as a substitute for personal advice.