On 1 July of each year, the Austrade administered Export Market Development Grant (EMDG) scheme opens for applications to lodge a claim for the prior grant year. The self-lodged applications for 2014/15 closed on 30 November 2015 however applications lodged under the EMDG Consultant Quality Incentive Program remain open until 29 February 2016.
The scheme reimburses up to 50% of eligible export promotion expenses above $5,000 provided that the total expenses are at least $15,000 and a business may apply for up to 8 grants.
Eligible promotional expenses fall into nine categories:
- Reasonable costs of having overseas representatives act for you (maximum of $200,000)
- Costs of engaging arm’s length marketing consultants to undertake export market research or marketing activities (maximum of $50,000)
- Marketing visits including airfares, transfers, departure taxes and an allowance of $300 per day to address accommodation and living expenses
- Communications associated with promoting your product
- Costs associated with providing free samples of the product you are promoting
- Costs to participate in trade fairs, seminars, in-store promotions including entry fees, stand rental charges and freight of product
- Costs of producing promotional literature and advertising
- Costs associated with bringing non-resident overseas potential buyers to assess export opportunity (maximum $7,500 per buyer visit, $45,000 per application)
- Costs paid to third parties associated with registering intellectual property rights and insurance premiums paid for possible infringement outside of Australia.
If you have incurred marketing or sales expenses in markets outside Australia with the intent to or in support of export during the 2014-15 year, you may qualify for an Export Market Development Grant where it can be lodged under the EMDG Consultant Quality Incentive Program. Register for a complimentary grant eligibility assessment; contact your usual Hanrick Curran Adviser, or call 07 3218 3900 and ask for Jamie Towers.
Please note that this publication is intended to provide a general summary and should not be relied upon as a substitute for personal advice.